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Why do we need a handheld incident/flash meter?
(Just look at the images below for some great examples) Also, don't miss THIS for more info on this important subject.
The benefits of using light metering:
Our assignment: A china manufacturing company has hired us to photograph their newest line of dishes for their catalogue and web site. They're offering this new design in three different colors: black, white, and gray (see the pictures below for a great comparison of in-camera metering versus handheld metering - and you'll never go back to your camera's meter again).

They have given us a pure white plate, a pure black plate, and a gray plate to photograph for them. We used the meter built into our camera for our exposure settings, and we ended up with the three photos in the "Reflected Metering" column (on the right, below). Aargghhh! Our client was not happy with our images. Then, after reviewing the wonderful and brilliant information that Richard at Photographer's SupplyStation posted for us on his web site - for free, no less ;-), we ran out and bought a handheld incident meter, and then used the meter to determine our camera settings. Voila! Magnificient and ACCURATE images! Notice, also, the ugly, washed-out colors (in the fruit on the plates) we get with reflected metering, and compare it with the faithful and accurate colors we get when we use a handheld meter.
Incident Metering

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Reflected Metering

Because incident metering reads the intensity of light falling upon the subject, it provides readings that will create accurate and consistent rendition of the subject's tonality, color and contrasts regardless of reflectance, background color or brightness or subject textures. Subjects that appear lighter than middle gray to your eye will appear lighter in the finished image. Subjects that are darker than middle gray will appear darker. Colors will be rendered accurately and highlight and shadow areas will fall naturally into place. Neat, huh?

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First, be aware that all meters built in to all cameras are reflection meters! Because reflected metering reads the intensity of light reflecting off of the subject, they are easily fooled by variances in tonality, color, contrast, background brightness, surface textures and shape. What you see is often not at all what you get. Reflected meters do a good job of reading the amount of light bouncing back from a subject, but the trouble is they don t take into account any other factors in the scene. They are merciless in recording all things as a medium tone.
Reflected measurements of any single tone area, for instance, will result in a neutral gray rendition of that object. Subjects (like a white cat) that appear lighter than gray will reflect excess light and cause them to record darker than they appear. Subjects (like a black cat) that are darker than gray will reflect less light and result in an exposure that renders it lighter t in other words, a gray cat instead of a black one.
Results when using a handheld meter for exposure settings

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Results when using a camera's built-in meter for exposure settings

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White Plate
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Gray Plate
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Black Plate
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So, do you see now why I emphatically recommend acquiring a decent flash/ambient meter to all my beloved customers? Photography isn't so terribly difficult, but you need a basic understanding of just a few concepts on how to get great results - and that's why I go to such great lengths to explain things on my web site and on eBay - to help you understand it. ALL meters built-into cameras are set to return settings keyed to18% gray. Why? Read this.

I want you to get fabulous images - not just to sell you stuff. If that makes me weird or different, then so be it. Also, I dont sell meters, so I can't be trying to "sell" you anything. All I'm trying to do is to help you make the best pictures and/or videos you possibly can.

Please don't miss THIS important discussion (and easy-to-understand explanations of) photographic metering

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A great big THANK YOU to Sekonic for providing this information to help us understand why a handheld meter is an absolute necessity for decent exposure control!

 

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Parts © 2005 RMorgan, Adam Publishing, A. Morgan